Carford creates new dining brand for University of Herts

 8 Jan 2004

Commercial catering equipment company Carford Group has helped a student restaurant in the University of Herts overcome falling demand by creating a new dining brand called FD4FORT (food for thought).

The Hatfield-based university's head of catering Francis Watson said: "The new dining area replaced Southern Fried Chicken which had suffered from decreasing volumes of diners throughout each year due to a limited and fixed menu.

"FD4FORT has overcome the problem by producing varied menus that encourage repeat dining to create all year round consistency in demand."

Ferndown-based Carford created the new-style brand and installed the entire kitchen and counters.

It also designed and installed shopfittings, signage and chilled display cabinets for a retail unit half a mile away within the university's £120 million new De Haviland Campus on a former British Aerospace site - the shop was fittingly called Take Off.

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