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An exciting initiative to promote London's drinking water through restaurants, bars and hotels. |
Did you know that London's tap water is rated top in the UK, making it one of the best in the world? It consistently rates highly in taste tests, beating more expensive, bottled alternatives.
So why are so many consumers embarrassed to ask for tap water when they go out to restaurants and bars? Londoners should be proud of their tap water.
As Thames Water Chief Executive David Owens says: "Our water is 500 times cheaper than bottled water, and is kinder to the environment, emitting 300 times less CO2 to process than bottled alternatives. Tap water is not only good for you, it's good for London and kinder to the planet."
The London On Tap campaign is a unique collaboration between the UK's biggest water company, Thames Water, and the Mayor of London. At its heart, is a competition to design an iconic carafe, which will be used to serve tap water in restaurants, bars and hotels throughout the capital.
Take pride in your tap water - it's the clear choice.
The winning design will be used to serve tap water in restaurants, cafes, bars and hotels throughout the capital - underpinning the city's commitment to providing high quality drinking water whilst reducing the environmental impact of packaging and transporting bottled water.
As the carafe will be designed by a London-based designer or craftsperson, the competition will help showcase the quality of design and craftsmanship associated with a city which enjoys a reputation as the design capital of the world.
The award is sponsored by Thames Water and the Mayor of London and is run in association with the Crafts Council.
Profits made from the sale of the carafe (after costs for set-up, manufacturing and distribution) will go to leading charity WaterAid - who provide vital water resources to some of the world's poorest people. The minimum donation to WaterAid per carafe sold will be £1. Thames Water, The Mayor of London and the Crafts Council will make no profit from the project.
